This is a PUBLISHER, let's remember. They publish words for a living. You'd think they'd know what words mean, and which words to use to get their message across effectively. So when there's a "misunderstanding"...to me this says that the Samhain boss DID NOT COMMUNICATE THEIR INTENTIONS EFFECTIVELY.
They deal with words for a living, yet don't communicate as well as they should, and they blame everyone else for "misunderstanding" their words.